Ads
Launch pack voor LinkedIn, Facebook en Instagram.
Copy, doelgroep, CTA en creative briefing voor de eerste pilotcampagnes. Specs zijn gebaseerd op officiele LinkedIn en Meta guidance, met veilige creative margins voor mobile placements.
Campaign Export
Download het paid-social launch sheet met copy, CTA, UTM links en creative asset URLs voor LinkedIn, Facebook en Instagram.
Download CSVOpen JSONLinkedIn CSVFacebook CSVInstagram CSVLaunch briefBrief JSONLaunch manifestResponse kitMedia plan CSVMedia plan JSONConversion map CSVConversion map JSONPerformance review CSVPerformance review JSONCopy QA CSVCopy QA JSONCreative specs CSVSpecs JSONCreative pack CSVCreative pack runbookVariant matrix CSVMatrix JSONAudience CSVAudience runbookNL/FR/EN copy CSVCopy runbookVideo storyboard CSVVideo storyboard runbookPublishing QA CSVPublishing QA JSONContent calendarContent CSVFollow-up CSVFollow-up runbookNative lead forms CSVLead forms runbook
Multilingual Ad Copy
NL, FR en EN copyvarianten voor LinkedIn, Facebook en Instagram per sector en copy angle.
Rows
72
Languages
3
Ready
72
Paid Audience Pack
Cold sector audiences, retargeting pools and suppression rules for LinkedIn, Facebook and Instagram.
Rows
18
Retargeting
3
Exclusions
3
SEO Content Calendar
Blog, landing, resource en social repurposing planning voor de weken na paid launch.
Rows
10
Blog posts
4
Sector pages
4
Organic Social Calendar
Launchposts voor LinkedIn, Facebook en Instagram met UTM links, copy, CTA en image assets.
Paid Social Launch Brief
One media-buyer view of platform budgets, UTMs, creative assets, lead-form handoff, and the hold conditions before campaigns leave paused review.
EUR 545 phase budget
| Platform | Phase | Budget | KPI | Gate |
|---|---|---|---|---|
| b2b_operator_validation | EUR 300 · 10 days | qualified pilot calls from Belgian operators | Keep paused when launch smoke, campaign URL audit, creative smoke, or lead capture smoke is not green. | |
| local_owner_validation | EUR 140 · 7 days | qualified pilot leads from local owners | Keep paused when launch smoke, campaign URL audit, creative smoke, or lead capture smoke is not green. | |
| mobile_awareness_probe | EUR 105 · 7 days | sector landing page visits from mobile managers | Keep paused when launch smoke, campaign URL audit, creative smoke, or lead capture smoke is not green. |
Paid Video Storyboards
Short-form video scripts for LinkedIn, Facebook and Instagram, with specs, safe zones, captions and UTM links for production handoff.
| Platform | Placement | Format | Hook | Safe zone |
|---|---|---|---|---|
| LinkedIn feed video ad | 20s · 720x900 · 4:5 | Your Friday shift should not depend on 47 WhatsApp messages. | Keep copy inside the center 80% safe zone; export a 4:5 vertical cut for mobile feed and confirm LinkedIn mobile preview before publishing. | |
| Facebook Reels/Stories video ad | 15s · 1080x1920 · 9:16 | POV: it is Friday afternoon and two flexi shifts are still open. | Use 9:16 vertical video with audio; keep key messages in the Reels/Stories safe zone and away from top/bottom UI overlays. | |
| Instagram Reels/Stories video ad | 15s · 1080x1920 · 9:16 | Weekend planning should feel like a checklist, not a group chat. | Use the full-screen 9:16 safe zone; keep logo, subtitles, and CTA away from top account chrome and bottom action controls. |
Native Social Lead Form Kit
LinkedIn Lead Gen Form and Meta Instant Form handoff with fields, qualification questions, privacy URL, thank-you URL, CRM mapping and quality guardrails.
| Platform | Form | Fields | Thank-you URL |
|---|---|---|---|
| LinkedIn Lead Gen Form | first_name | last_name | work_email | company_name | job_title | phone_number | https://flexiflow.be/thank-you?utm_campaign=pilot_launch&utm_content=linkedin_native_lead_form_thank_you&utm_medium=native_lead_form&utm_source=linkedin | |
| Meta Instant Form | first_name | last_name | email | phone_number | company_name | https://flexiflow.be/thank-you?utm_campaign=pilot_launch&utm_content=facebook_native_lead_form_thank_you&utm_medium=native_lead_form&utm_source=facebook | |
| Meta Instant Form | first_name | last_name | email | phone_number | company_name | https://flexiflow.be/thank-you?utm_campaign=pilot_launch&utm_content=instagram_native_lead_form_thank_you&utm_medium=native_lead_form&utm_source=instagram |
Social Profile Kit
Company page bios, tracked website links, pinned posts, profile assets, cover assets and QA checks for LinkedIn, Facebook and Instagram before traffic starts.
| Platform | Handle | Tracked link | Action |
|---|---|---|---|
| flexiflow | https://flexiflow.be/?utm_source=linkedin&utm_medium=social_profile&utm_campaign=pilot_launch&utm_content=profile_bio | Visit website / Book demo | |
| flexiflow | https://flexiflow.be/?utm_source=facebook&utm_medium=social_profile&utm_campaign=pilot_launch&utm_content=profile_bio | Learn More | |
| flexiflow | https://flexiflow.be/?utm_source=instagram&utm_medium=social_profile&utm_campaign=pilot_launch&utm_content=profile_bio | Link in bio |
Conversion & Attribution Map
Media buyer handoff for consent, first-party events, Meta Pixel, LinkedIn Insight Tag, fallback reporting, and verification links.
| Platform | Funnel step | First-party | Platform event | Required env |
|---|---|---|---|---|
| Landing page view | page_view | InsightTag PageView | NEXT_PUBLIC_LINKEDIN_PARTNER_ID | |
| Pilot CTA click | cta_click | not_sent_to_platform | none | |
| Pilot lead submit | lead_submit | lintrk conversion_id | NEXT_PUBLIC_LINKEDIN_PARTNER_ID | NEXT_PUBLIC_LINKEDIN_LEAD_CONVERSION_ID | |
| Landing page view | page_view | PageView | NEXT_PUBLIC_META_PIXEL_ID | |
| Pilot CTA click | cta_click | not_sent_to_platform | none | |
| Pilot lead submit | lead_submit | Lead | NEXT_PUBLIC_META_PIXEL_ID | |
| Landing page view | page_view | PageView | NEXT_PUBLIC_META_PIXEL_ID | |
| Pilot CTA click | cta_click | not_sent_to_platform | none | |
| Pilot lead submit | lead_submit | Lead | NEXT_PUBLIC_META_PIXEL_ID |
Performance Review Worksheet
Manual post-launch review sheet for platform spend, clicks, first-party CTA clicks, pilot leads, and scale or pause decisions.
| Platform | Window | Budget | Target CTR | Target CPL | Decision floor |
|---|---|---|---|---|---|
| 10 days | EUR 300 | 0.45% | EUR 75 | EUR 150 or 20 clicks | |
| 7 days | EUR 140 | 1.00% | EUR 35 | EUR 70 or 30 clicks | |
| 7 days | EUR 105 | 0.80% | EUR 40 | EUR 50 or 25 clicks |
Launch Operations Bundle
One page for launch QA, provider handoff, production readiness, billing setup, messaging setup, and attribution checks.
Ready
87
Live website, content, assets, and exports.
Configure
77
Provider and operator setup before paid launch.
Review
3
External platform specs to re-check before upload.
Launch bundle CSVBundle runbookLaunch room HTMLBundle JSONAsset manifestLaunch QA CSVLaunch QA JSONOwner readinessLead smokeLead task smokePlatform smokeWorker smokeAvailability smokeCRM smokePlanning smokePayroll smokeReports smokeCreative smokeCampaign URL auditLaunch smokePilot smokeAd performanceVercel env handoff
| Upload asset | Type | Destination | QA gate |
|---|---|---|---|
| Native social lead import template | lead_ops_handoff | Commercial owner | native social lead smoke |
| Native social lead import endpoint | lead_ops_handoff | Commercial owner | native social lead smoke |
| Native lead follow-up export | lead_ops_handoff | Commercial owner | native social lead smoke |
| LinkedIn feed square | paid_social_image | LinkedIn Ads Manager | ad creative smoke |
| LinkedIn feed portrait | paid_social_image | LinkedIn Ads Manager | ad creative smoke |
| Facebook square | paid_social_image | Facebook Ads Manager | ad creative smoke |
| Facebook story | paid_social_image | Facebook Ads Manager | ad creative smoke |
| Instagram story | paid_social_image | Instagram Ads Manager | ad creative smoke |
Operator handoffs
Marketing cockpit tokenconfigureReadiness cockpit tokenconfigurePilot cockpit tokenconfigureProvider setup CSV handoffconfigureProvider setup JSON handoffconfigureProvider setup Markdown runbookconfigureProvider verification exportconfigureProvider remediation packconfigureProvider launch dossierconfigureGo-live boardconfigureProvider cutover exportconfigureVercel env setup shell handoffconfigureGitHub Actions env CSV handoffconfigureGitHub Actions env shell handoffconfigureAd creative smoke exportconfigureLead capture smoke exportconfigureWorker magic-link smoke exportconfigureAvailability smoke exportconfigurePlanning smoke exportconfigureWorker CRM smoke exportconfigurePayroll export smoke exportconfigureReports outbox smoke exportconfigureProvider handoff smoke exportconfigureProvider go-live drill exportconfigureProvider callback smoke exportconfigureSigned provider callback smoke exportconfigureCampaign URL audit exportconfigureAd performance summary exportconfigurePaid social daily briefconfigureSocial engagement queue exportconfigureSocial inbox triage exportconfigureAd platform metrics importconfigureAd platform metrics smokeconfigureNative social lead smoke exportconfigureCompliance cockpit smoke exportconfigureCron dry-run smoke exportconfigureLaunch smoke test exportconfigureSEO discovery smoke exportconfigureSocial publishing smoke exportconfigurePilot workflow smoke exportconfigureAuthenticated pilot app smoke exportconfigureActivation smoke exportconfigureBilling smoke exportconfigureTeam invitation smoke exportconfigureSettings smoke exportconfigureGo-live readiness exportconfigurePilot handoff exportconfigurePilot data readiness exportconfigurePilot owner access resetconfigurePilot owner one-click loginconfigure
Provider setup coverage
Paid tracking: Meta Pixel / LinkedIn Insight Tagconfigure
Paid tracking: Paid social attribution packconfigure
Lead capture: Pilot lead notification inboxconfigure
Paid tracking: Multilingual localized URL auditconfigure
Paid tracking: Paid social conversion upload stagingconfigure
Lead capture: Social engagement daily queueconfigure
Lead capture: Social inbox triage importconfigure
Lead capture: Native social lead import templateconfigure
Launch QA Checklist
Controleerbare lijst van landing pages, creatives, UTM links, social previews, privacy/consent, provider setup, billing en operator setup voor campaign launch.
| Area | Item | Status | URL |
|---|---|---|---|
| Website | Homepage | ready | https://flexiflow.be |
| Website | Privacy and cookie pages | ready | https://flexiflow.be/privacy |
| Lead capture | Pilot lead form | ready | https://flexiflow.be/api/leads |
| Paid tracking | Meta Pixel / LinkedIn Insight Tag | configure | https://flexiflow.be/api/health |
| Paid tracking | Paid social attribution pack | configure | https://flexiflow.be/api/settings/paid-social-attribution-pack?format=md |
| Lead capture | Pilot lead notification inbox | configure | https://flexiflow.be/api/settings/lead-notification-pack?format=md |
| Security | Browser security headers | ready | https://flexiflow.be/api/health |
| Landing page | Flexi-job planning voor horeca | ready | https://flexiflow.be/landing/horeca |
| Landing page | Flexi-job planning voor bakkerijen | ready | https://flexiflow.be/landing/bakkerijen |
| Landing page | Flexi-job planning voor events | ready | https://flexiflow.be/landing/events |
| Landing page | Flexi-job planning voor retail | ready | https://flexiflow.be/landing/retail |
| Localized landing page | Planning flexi-job pour horeca (FR) | ready | https://flexiflow.be/landing/horeca/fr |
Lead generation
LinkedIn
Audience
Belgian horeca owners, operations managers, bakery owners, retail managers
Headline
Weekendplanning zonder WhatsApp-chaos
Primary text
FlexiFlow helpt Belgische werkgevers open shifts, bevestigingen en flexi-job administratie in een cockpit beheren.
CTA
Boek pilotgesprek
Creative
Dashboard crop met open shifts, confirmations en compliance issues.
Traffic
Facebook
Audience
Lokale zaakvoerders in horeca, bakkerij, retail en events
Headline
Wie werkt dit weekend?
Primary text
Vraag beschikbaarheid, stuur shiftvoorstellen en exporteer uren zonder alles uit WhatsApp te halen.
CTA
Bekijk FlexiFlow
Creative
Split creative: links berichtenchaos, rechts rustige FlexiFlow planning.
Awareness
Instagram
Audience
Zaakvoerders en managers die weekendteams plannen
Headline
Weekend gevuld in 10 minuten
Primary text
Open shifts, snelle bevestigingen en administratie-reminders voor Belgische flexi-job werkgevers.
CTA
Start met pilot
Creative
Vertical 9:16 worker magic-link confirmation on phone with clear confirm button.
Organic Launch Calendar
Herbruikbare posts voor owned channels. Gebruik de UTM links om organisch verkeer apart van paid social te meten.
| Platform | Timing | Hook | CTA | UTM link |
|---|---|---|---|---|
| Launch week - Monday 09:00 | Weekendplanning zonder WhatsApp-chaos | Boek pilotgesprek | https://flexiflow.be/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=pilot_launch&utm_content=product_launch | |
| Launch week - Wednesday 10:30 | Van 47 berichten naar 10 minuten overzicht | Lees de workflow | https://flexiflow.be/blog/weekendplanning-flexi-jobbers?utm_source=linkedin&utm_medium=organic_social&utm_campaign=pilot_launch&utm_content=blog_distribution | |
| Launch week + Tuesday 09:00 | Download de flexi-job weekend checklist | Download de checklist | https://flexiflow.be/resources/flexi-job-weekend-checklist?utm_source=linkedin&utm_medium=organic_social&utm_campaign=pilot_launch&utm_content=resource_checklist | |
| Launch week - Tuesday 18:00 | Wie werkt dit weekend? | Bekijk FlexiFlow | https://flexiflow.be/landing/horeca?utm_source=facebook&utm_medium=organic_social&utm_campaign=pilot_launch&utm_content=sector_horeca | |
| Launch week - Thursday 17:00 | Zaterdagdrukte strak bemand | Bekijk retailpagina | https://flexiflow.be/landing/retail?utm_source=facebook&utm_medium=organic_social&utm_campaign=pilot_launch&utm_content=sector_retail | |
| Launch week - Friday 11:00 | Weekend gevuld in 10 minuten | Start met pilot | https://flexiflow.be/?utm_source=instagram&utm_medium=organic_social&utm_campaign=pilot_launch&utm_content=mobile_confirmation | |
| Launch week + Monday 09:30 | Dimona reminders zonder juridische beloftes | Lees de checklist | https://flexiflow.be/blog/dimona-flx-checklist-geen-juridisch-advies?utm_source=instagram&utm_medium=organic_social&utm_campaign=pilot_launch&utm_content=compliance_education |
Social Response Kit
Comment en DM snippets voor LinkedIn, Facebook en Instagram na paid of organic posts, inclusief CTA, owner en escalatie.
| Platform | Trigger | Priority | CTA | Escalation |
|---|---|---|---|---|
| Can I see a demo? | high | Book pilot call | none | |
| What does it cost? | medium | Send pricing link | none | |
| Do workers need to install anything? | medium | Open accountless worker flow | none | |
| Does this handle Dimona automatically? | high | Share compliance boundary | send to product owner if legal-advice wording is requested | |
| Is this for restaurants? | medium | Qualify sector and pool size | none | |
| Not ready for a tool yet | low | Share checklist | none |
Post-launch Social Operations
Moderator-ready inbox triage and daily engagement queue so LinkedIn, Facebook, and Instagram replies can move qualified leads to follow-up without exposing provider secrets.
8 approved replies6 inbox import columns8 engagement queue rowssocial_response UTM
| Platform | Intent | Action | Review |
|---|---|---|---|
| demo_request | Reply publicly when relevant, move sales intent to DM, and log qualified leads for follow-up. | Same business day | |
| dimona_compliance | Reply publicly when relevant, move sales intent to DM, and log qualified leads for follow-up. | Same business day | |
| pricing_question | Reply publicly when relevant, move sales intent to DM, and log qualified leads for follow-up. | Next campaign check-in | |
| sector_fit | Reply publicly when relevant, move sales intent to DM, and log qualified leads for follow-up. | Next campaign check-in | |
| worker_account_question | Reply publicly when relevant, move sales intent to DM, and log qualified leads for follow-up. | Next campaign check-in | |
| trust_proof | Reply publicly when relevant, move sales intent to DM, and log qualified leads for follow-up. | Next campaign check-in |
Downloadable Creative Assets
Live PNG routes for the first paid social launch set. Open the image to inspect, or use download for campaign upload.
LinkedIn feed square
1200x1200Vierkante B2B feed creative voor LinkedIn lead generation op desktop en mobiel.
Keep core copy inside the center 80%; LinkedIn recommends 1:1 for delivery across desktop and mobile.
https://flexiflow.be/?utm_source=linkedin&utm_medium=paid_social&utm_campaign=pilot_launch&utm_content=feed
LinkedIn feed portrait
720x900Verticale LinkedIn mobile-feed creative voor lead generation wanneer de campagne extra mobiele aandacht nodig heeft.
Keep core copy inside the center 80%; LinkedIn recommends 4:5 vertical images to avoid side borders on mobile feed placements.
https://flexiflow.be/?utm_source=linkedin&utm_medium=paid_social&utm_campaign=pilot_launch&utm_content=portrait
Facebook story
1080x1920Verticale Facebook Stories/Reels creative voor mobile-first reach naast de square feed control.
Keep key text/logos below the top 14% and above the bottom 20% (about y=270-1536 on 1080x1920).
https://flexiflow.be/?utm_source=facebook&utm_medium=paid_social&utm_campaign=pilot_launch&utm_content=story
Instagram story
1080x1920Verticale story/reels creative voor mobile-first awareness.
Keep key text/logos below the top 14% and above the bottom 20% (about y=270-1536 on 1080x1920).
https://flexiflow.be/?utm_source=instagram&utm_medium=paid_social&utm_campaign=pilot_launch&utm_content=story
Instagram feed portrait
1080x1350Portrait feed creative for Instagram placements where 4:5 fills more mobile feed space than square.
Keep primary copy, logo, and CTA inside the centered 900x1125 area to allow feed previews and minor crop variation.
https://flexiflow.be/?utm_source=instagram&utm_medium=paid_social&utm_campaign=pilot_launch&utm_content=portrait
Creative Specs
Werkbestanden voor performance: square, portrait en vertical.
| Platform | Placement | Dimensions | Copy guardrail | Checked | Bron |
|---|---|---|---|---|---|
| Single image feed ad | 1200 x 1200 primary; 1200 x 628 landscape; 720 x 900 for 4:5 vertical mobile feed | Intro text around 150 characters, headline around 70 characters | 2026-05-24 | LinkedIn official ad specs | |
| Feed image ad | 1080 x 1080 or 1080 x 1350 | Primary text short; keep the image uncluttered with one focal point | 2026-05-24 | Meta photo ad best practices | |
| Feed, Stories and Reels | 1080 x 1080, 1080 x 1350, 1080 x 1920 | Keep key message below the top 14% and above the bottom 20% for Stories CTA safety | 2026-05-24 | Meta Instagram and Reels guidance |